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Start with the problem rather than the product category. Every item is tagged by the concerns it actually addresses.
Most people do not wake up wanting a shampoo. They wake up with flaking, or hair in the shower drain, or frizz that will not settle.
Filtering by concern gets you to the right shelf faster than browsing by product type.
Hair Fall — more shedding than normal. Separate the seasonal kind from the progressive kind before treating it.
Dandruff & Flakes — visible flaking, usually with itch. Managed with the right active and enough contact time.
Thinning Hair — a widening parting or visible scalp. Different from shedding, and treated differently.
Dryness — hair that feels rough and breaks easily. Often hard water rather than your products.
Frizz — a lifted cuticle, worse in humidity.
Split Ends — only a haircut removes them; the right products slow them down.
Oily Scalp — greasy roots within a day.
Damaged Hair — heat, bleach or chemical damage.
Colour Protection — keeping colour from fading.
Itchy Scalp — irritation with or without flakes.
Hair fall and thinning look similar and need different treatment. Dryness caused by hard water will not respond to a richer conditioner.
If you are unsure which applies to you, ask us before buying.